While there are no SEO rules written in stone for optimizing video, since YouTube and search engines for websites look at different criteria and keywords and there are SEO techniques that are more complex than the average small business marketer can apply. However, while the video sharing sites are hashing out what those rules should be, at the very least there are some basic SEO best practices that you should consider applying to every video you produce.
Too often, in the rush to post a video as soon as possible, a small business marketer neglects to attend to the keywords, description and titles that apply to his or her video. He or she is so anxious to begin marketing his or her product or service that he or she neglects to think through what are the best keywords that will be used by his customers to find his or her marketing video. But relevant keywords are like valuable real estate, they improve the likelihood that your video will be found by your targeted audience, so make sure that you, the savvy small business marketer, applies the following tips.
1) On Page Text and links to the video – Make sure that all the videos on your web site are presented on individual URLs. Also, the text surrounding the video file matters as well so make sure that you include relevant keywords here and the links that point to it as they give contextual help to search engines.
2) Optimize Video filename – Just like the search friendly best SEO practices you would use to name HTML pages or websites, video filenames should include descriptive terms separated by dashes. Optimize the video filename for the search engines and not your own computer filing system.
3) Use Video File metadata or Keywords -Many video production software tools allow the input of metadata in the video file itself and video sharing sites allow the input of data relevant to the video. This can include items such as a title, description, or even text transcript. Take time to make sure that your keywords or tags are relevant to your content and use as many as you are allowed. Think through what keywords or tags you are going to use and even do some keyword research with Google Keyword Tool or other keywords tools like Wordtracker. Don’t forget to use adjectives, a little known idea, as some people want to find what they are in the mood to view, and not a particular subject.
By applying the above rules, you are assuring that it is more likely that your customers will find your video.
Richard Sandoval has been in the graphic design business for over 20+ years and has added video editing and production to his services. He is currently owner of Rich Media Design Productions and works with corporate client and main street marketers to create dynamic graphic designs to improve their online and offline marketing with graphic design and video. You can view his graphic design portfolio at http://www.coroflot.com/public/individual_profile.asp?individual_id=175808&.
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