Building a list of subscribers online is not easy unless you’re already recognized as an expert in your field and get huge amounts of traffic to your website. Most online business owners will build their lists slowly one subscriber at a time. One of the best methods of attracting new subscribers is with video marketing.
Videos are effective because you can watch, read and listen at the same time thus it appeals to a wide audience. This is in contrast to text which just appeals to one segment of your subscribers. A good video can captivate your audience better than written content.
Top 7 ways to build your list with videos
Offer a free video in exchange for signing up to your newsletter. For example create a video on “The Top 10 Ways to Promote Your Website.” When visitors submit their contact information they receive the video.
2. Sales page
Instead of spending hours writing a long sales page, create a video sales page using the same information and include pictures and sound. For example if you were selling skis, you could create an attractive video that included someone skiing down a snow covered mountain. An opt-in form could be placed within the content or as a drop down box.
3. Squeeze page
A squeeze page forces a person to enter their contact information in return for more information. For example use a video to initially attract visitors then promise they’ll receive videos containing more information after they opt in to your list.
4. Article marketing
Article directories allow a resource box at the end of the article to contain a link back to your website. Include a link directly to your video or link to the article on your website or blog containing your video.
Whenever you write a new article create a video from it as well then distribute it to multiple video sharing websites using Tube Mogul.
5. Forums and blogs
Search for forums and blogs in related niches then leave a comment, answer a question or participate in the conversation. Make sure you include a link to your video at the end your comment.
6. Video Blog
Create a blog that only contains your videos. Make sure you include your opt-in form on the blog to build your list. Alternatively include a video in your blog posts for visitors that prefer to watch rather than read your posts.
7. Social Media
Share your videos (or a link to your videos) on Facebook, Twitter, Digg, Reddit, StumbleUpon and other social media sites. This helps build a community around your niche. The speed of your list will grow in proportion to the number of people that view your videos. The more places your video appears on the Net the more people will see it.
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