If you are new to internet marketing, it may seem like a daunting task to get started with list building. I know, You need to create an opt in page, drive traffic to it, have good conversions and finally get your subscribers to trust you.
The one key thing is that you must take action now and get started. You are much better off making mistakes and correcting them as you realize them rather than procrastinating about taking action because you are not sure if you are doing things right or thinking you don’t know enough. So get some help, create that landing page, get that auto-responder set up, and create your first couple messages. there are articles here and at: http://www.thelistbuildinglibrary.com
Don’t worry about doing everything perfectly, just do the best you can and you can and will fix and adjust things later when necessary. It’s always easier to create something and then improve it later rather than trying to do it perfectly in the first time. When creating your opt in page, make it simple and clean – just put the box above the fold and clearly list the benefits of the freebie you are giving away.
You will need some good content to give away as an incentive for people to sign up to your list. You can create your own free report, outsource it or purchase some private label rights products and rework that. You should also consider converting your content to video. Because video is a newer content medium, it has a greater perceived value and can increase opt in rates, So consider using a video squeeze page, and also consider making your free giveaway a video as well.
If you are new to internet marketing it is good to use free and easy methods to get traffic to your opt in page. You can create a blog about your topic, write some articles for it and get traffic from the search engines. With proper on-page search engine optimization and a few back links, you can start getting traffic for long tail keywords and funnel it to your squeeze page.
A mistake I see a lot of people make is that they will have a little opt in box on the sidebar of their blog. You are better off having a whole page dedicated to the opt in process. You can also use article marketing to drive traffic to your squeeze page as well.
For your auto-responder, you can just start with five messages and then add more on a weekly basis. The most important thing is that the content you send them is high quality. You can gradually add in promotions when you feel it is appropriate, but don’t pseudo-spam your list. Give them value and the money will follow.